Packaging Trends

Flexible Packaging Trends For 2017

Top brands use their product packaging to engage with consumers daily. In a world where competition for consumers’ ever-shortening attention spans is high, brands need to find new ways to stand out and stay relevant. Product manufacturers are constantly searching for the latest in innovative package design and sustainable options without sacrificing quality while keeping …

Sustainable Packaging: Recyclable vs. Biodegradable

Companies in the frozen food, pet food, and towel and tissue industries who haven’t yet “gone green” are lagging behind their more forward-thinking competitors in the area of sustainable packaging. With multiple options for more sustainable packaging—including recyclable and biodegradable packaging—how can you be certain which is better for your product, your consumers, and the …

Frozen Food Packaging In A Growing Market

Exciting new research published by Credence Research reports that the global frozen food market is expected to expand with a CAGR of 4.2% through 2022[1]. For frozen food manufacturers, this is welcome news. Factors contributing to this solid growth include busy lifestyles, product innovation, and the rise in popularity of natural and / or organic …

Pet Food Packaging Features Consumers Love

As the pet food market continues to grow, so does consumer appetite for added value and convenience when making pet food purchases. Figuring out which pet food packaging features matter to your customers is the key to success in this competitive market. Pet Food Packaging Closures Consumers of premium pet food are shying away from …

Packaging Design: A Closer Look at Motivation and Impulse Purchases

Packaging design is the number one driver of impulse purchases which, in turn, are among the top drivers of revenue for producers. Up to 40% of consumer spending at the supermarket is made up of impulse buys. How can savvy manufacturers use this information to pad the bottom line? Understanding what causes an impulse purchase …

Biodegradable Packaging: Addressing Common Questions

Sustainable packaging matters to consumers: in a recent survey, two-thirds of consumers said that environmentally friendly packaging is the most important action a brand can take to demonstrate its commitment to sustainability[1]. At first glance, biodegradable packaging may seem like the Holy Grail of green packaging, and an easy way to win over eco-conscious consumers. …

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