August 30, 2017
All modern product manufacturers know the right packaging can make-or-break a sale. Research conducted by MarketingProfs suggests that at least one-third of consumers base their purchase decisions on the package, not necessarily the product itself. Attractive packaging draws a customer in. Package elements like typography, color, texture, weight and even smell, can make a product more enticing …
August 21, 2017
SuperZoo is one of the largest and most-attended trade shows in North America. Over 10,000 pet industry representatives from all over the world come together over four days for educational seminars, to discover new products, make business connections, and have fun. Emmerson Packaging’s team just returned from their whirlwind trip, and have loads to share …
July 25, 2017
As today’s pet parents become increasingly concerned about the about the quality and safety of their pets’ food, higher quality packaging is a premium they’re willing to pay for. It’s not only an issue of perception; packaging has a significant influence on the safety and freshness of the product contained within. Raw materials, venting, and …
July 19, 2017
To say that the premium pet food market is booming would be an understatement. Family households in Canada and the USA are home to nearly 158 million dogs and cats, and many pet owners consider their animals to be part of the family. People are taking steps to ensure their pets are afforded the same …
June 22, 2017
Helping our clients achieve their sustainability goals is something we’re proud of at Emmerson Packaging. You can feel great about the impact you’re making by choosing sustainable packaging for your products, and your eco-friendly consumers will appreciate your support of green practises at all levels of your supply-chain. Not only do we provide customers with …
June 15, 2017
Top brands use their product packaging to engage with consumers daily. In a world where competition for consumers’ ever-shortening attention spans is high, brands need to find new ways to stand out and stay relevant. Product manufacturers are constantly searching for the latest in innovative package design and sustainable options without sacrificing quality while keeping …
June 1, 2017
Companies in the frozen food, pet food, and towel and tissue industries who haven’t yet “gone green” are lagging behind their more forward-thinking competitors in the area of sustainable packaging. With multiple options for more sustainable packaging—including recyclable and biodegradable packaging—how can you be certain which is better for your product, your consumers, and the …
May 25, 2017
We’re coming up on the halfway point in 2017, so it’s a good time to look at the way pet food packaging trends have been developing so far this year. Like most other categories of consumer products, we’re seeing a move towards a consumer preference for packaging that represents their values. For pet owners, these …
May 16, 2017
The deadline for the FDA’s new food labelling rules will be extended as per their announcement on Tuesday, June 13th. The new date is not known at this time, but we will keep you updated as details become available. In early May 2017, the FDA issued a last-minute reprieve on a food labeling rule that …
May 8, 2017
Sustainability has become the watchword in all levels of society. Around the world, governments, businesses, and consumers are all increasing their focus on environmentally friendly and sustainable practices, and sustainable packaging is a big part of that. According to a recent study from Unilever, 53% of consumers in the UK and 78% of consumers in …
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