Pet Food Industry

Petfood Forum 2017: Our Top 4 Tips

If you’re planning to attend Petfood Forum 2017 in Kansas City, it’s almost time to pack your bags and go! We’ve been attending Petfood Forum as guests for almost a decade, and are excited to share some of our top tips for getting the most out of one of the pet food industry’s most exciting …

Pet Food Packaging Features Consumers Love

As the pet food market continues to grow, so does consumer appetite for added value and convenience when making pet food purchases. Figuring out which pet food packaging features matter to your customers is the key to success in this competitive market. Pet Food Packaging Closures Consumers of premium pet food are shying away from …

Packaging Design: A Closer Look at Motivation and Impulse Purchases

Packaging design is the number one driver of impulse purchases which, in turn, are among the top drivers of revenue for producers. Up to 40% of consumer spending at the supermarket is made up of impulse buys. How can savvy manufacturers use this information to pad the bottom line? Understanding what causes an impulse purchase …

Biodegradable Packaging: Addressing Common Questions

Sustainable packaging matters to consumers: in a recent survey, two-thirds of consumers said that environmentally friendly packaging is the most important action a brand can take to demonstrate its commitment to sustainability[1]. At first glance, biodegradable packaging may seem like the Holy Grail of green packaging, and an easy way to win over eco-conscious consumers. …

Flexible Packaging Features That Add Real Value

Using shelf impact to sell more product goes beyond just having a pretty package. Added flexible packaging features can supercharge your product’s perceived value to consumers, lock in brand loyalty, and drive repeat purchases. Here are our top four considerations when designing value-boosting flexible packaging. 1. Flexible Package Structure Choosing flexible packaging has a number …

For Packaging Design Inspiration, Check Out Your Competitors’ Products

We’re not advocating stealing your competitors’ designs, but your product’s packaging doesn’t exist in a vacuum. If you’re searching for packaging design inspiration, it’s important to take a look at likely shelf neighbours to find the perfect graphics for your own pack. Packaging Design Interrupts Consumers The vast majority of purchase decisions are made at …

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