Green and Sustainable Packaging

Packaging design is the number one driver of impulse purchases which, in turn, are among the top drivers of revenue for producers. Up to 40% of consumer spending at the supermarket is made up of impulse buys. How can savvy manufacturers use this information to pad the bottom line? Understanding what causes an impulse purchase …

Sustainable packaging matters to consumers: in a recent survey, two-thirds of consumers said that environmentally friendly packaging is the most important action a brand can take to demonstrate its commitment to sustainability[1]. At first glance, biodegradable packaging may seem like the Holy Grail of green packaging, and an easy way to win over eco-conscious consumers. …

Using shelf impact to sell more product goes beyond just having a pretty package. Added flexible packaging features can supercharge your product’s perceived value to consumers, lock in brand loyalty, and drive repeat purchases. Here are our top four considerations when designing value-boosting flexible packaging. 1. Flexible Package Structure Choosing flexible packaging has a number …

  Text: Making truly sustainable packaging may arguably be one of the toughest packaging challenges around today, but no challenge appears to be too big or too stern for folks at the Amherst, N.S.-based flexographic film packaging converter PolyCello, whose new line of recyclable stand-up pouches promises to enable producers of frozen fruits and vegetables reduce …

  Text: An Amherst company is making it easier for frozen fruit and vegetable shoppers to be environmentally friendly. With more than one billion non-recyclable, bottom-gusseted stand-up pouches produced in North America annually and customer demand for greener packaging on the rise, PolyCello developed an environmentally friendly recyclable packaging solution. “Our clients want to be …