Frozen Food Industry

Exciting new research published by Credence Research reports that the global frozen food market is expected to expand with a CAGR of 4.2% through 2022[1]. For frozen food manufacturers, this is welcome news. Factors contributing to this solid growth include busy lifestyles, product innovation, and the rise in popularity of natural and / or organic …

In the packaging world (and on the retail shelf), convenience is still king. Microwavable frozen food packaging isn’t a new idea, but new innovations in pouch and bag design and high barrier film development have kept it on the cutting each of packaging technology. Here’s why microwavable frozen food packaging is here to stay, and …

On December 14, 2016, Canada’s Minister of Health announced new food labeling rules informed by “science-based nutrition” and years of consultations with stakeholders and the Canadian public by the Canadian Food Inspection Agency. These changes, which include updates to the Nutrition Facts Table, new rules for listing ingredients, and changes to standardized serving sizes, will …

Packaging design is the number one driver of impulse purchases which, in turn, are among the top drivers of revenue for producers. Up to 40% of consumer spending at the supermarket is made up of impulse buys. How can savvy manufacturers use this information to pad the bottom line? Understanding what causes an impulse purchase …

Sustainable packaging matters to consumers: in a recent survey, two-thirds of consumers said that environmentally friendly packaging is the most important action a brand can take to demonstrate its commitment to sustainability[1]. At first glance, biodegradable packaging may seem like the Holy Grail of green packaging, and an easy way to win over eco-conscious consumers. …

Using shelf impact to sell more product goes beyond just having a pretty package. Added flexible packaging features can supercharge your product’s perceived value to consumers, lock in brand loyalty, and drive repeat purchases. Here are our top four considerations when designing value-boosting flexible packaging. 1. Flexible Package Structure Choosing flexible packaging has a number …

If you manufacture or distribute food products in both the United States and Canada, navigating different regulations for GMO labeling can be frustrating. Until recently, some manufacturers simply didn’t sell their products in states with strict GMO labeling rules, as across-the-board compliance with varying state regulations was difficult. Now, new federal rules have set a …

Being a successful food broker and distributor means keeping a lot of plates in the air, juggling many balls, wearing several hats—whichever your preferred idiom, the goal is to make it all look seamless to your clients. In our 60 years of experience in the food industry we’ve uncovered some common distributor habits that can …

We’re not advocating stealing your competitors’ designs, but your product’s packaging doesn’t exist in a vacuum. If you’re searching for packaging design inspiration, it’s important to take a look at likely shelf neighbours to find the perfect graphics for your own pack. Packaging Design Interrupts Consumers The vast majority of purchase decisions are made at …

The design of your food packaging is a crucial component of your overall brand strategy. Your consumer may encounter several marketing touchpoints before ultimately making a purchase, and consistency in messaging from awareness of your brand through to buying and using your product is key in creating a positive customer experience. Improving your food packaging …