Superior Pet Food Package Quality Delivers Peace-of-Mind For Your Consumers
November 23, 2017
Quality Pet Food Packaging for Freshness, Safety, and Confidence
High-quality pet food packaging serves a functional purpose. Higher-resolution graphics mean consumers can read the fine print on a label and see that there is real chicken and not by-product meal in their cat’s food. A recyclability symbol on the package means that time and money were invested in research and design in order to make that package more environmentally-friendly. A heavier-weight material means that a dog food bag is less likely to puncture as it’s handled or transported. Quality closures ensure that food stays fresh. All of these features play an important role in ensuring the safety and quality of the pet food product inside.
PetPack-BDG™ – Sustainability & Strength
Emmerson Packaging’s PetPack-BDG™ product is the perfect combination of strength and sustainability. It is fully shelf-stable yet biodegradable in a landfill, ensuring that your product is both safe and environmentally-friendly. We also have fully recyclable options as well, making sure you never have to sacrifice quality for environmental responsibility. Our team of experts will work with you to determine exact requirements for your product, ensuring that all of your exacting standards are met.
Despite brand owners’ best efforts, product recalls can happen from time-to-time, not just in the pet-food industry. Making sure all prevention methods are in place can reduce the chances of your company issuing a recall—and this includes using the right packaging for your product. At Emmerson Packaging, we take pride in our product safety and innovation capabilities. We’ve built strategic alliances with universities and laboratories to compliment our onsite expertise to ensure that whatever product you need to package, we will work with you to find the best solution.
Pet Owners Opt for the Best
Like they do with their own food, pet owners want the best, safest food for their pets. Higher quality packaging instantly tells the consumer that the product inside is better quality and therefore, safer. High-quality packaging communicates to consumers in ways they don’t even realize—materials, textures, colors, and graphic reproduction all play a role in how the product inside is perceived.
Packaging Quality Plays a Role In Recall Prevention
In some cases, recalls have nothing to do with the quality of the product, but with the quality of the packaging. For one company, the product was recalled because the lidding material was faulty, in another case, aluminum contamination from the cans caused the recall. Companies that produce premium products know that higher quality packaging fails less often, and that means it is less likely to cause spoilage or contamination. They also know that consumers are willing to pay more for a higher-quality product.
Give Your Consumers the Quality Packaging They Demand
The packaging that contains your product speaks volumes to consumers—it tells them the product is safe, fresh and premium quality. By constantly improving the total value provided by your packaging, you will continue to gain and maintain consumer preference and confidence.
It’s no surprise to anyone that the pet food market continues to grow. According to PetfoodIndustry.com, dry dog food sales alone topped $30 billion in sales in 2016 and that number is expected to increase by at least 4.6% per year. That number doesn’t include all of the other pet products available to consumers.
As pet industry growth occurs, consumers continue to expect more from the companies that are leading the way. Ensure that your product can compete in this expanding market by choosing top-quality packaging that consumers demand. Learn more about our pet food packaging options that will take your brand into 2018 and beyond, contact our team of experts at Project Central to get started today.