August 2017

All modern product manufacturers know the right packaging can make-or-break a sale. Research conducted by MarketingProfs suggests that at least one-third of consumers base their purchase decisions on the package, not necessarily the product itself. Attractive packaging draws a customer in. Package elements like typography, color, texture, weight and even smell, can make a product more enticing …

SuperZoo is one of the largest and most-attended trade shows in North America. Over 10,000 pet industry representatives from all over the world come together over four days for educational seminars, to discover new products, make business connections, and have fun. Emmerson Packaging’s team just returned from their whirlwind trip, and have loads to share …