July 2016

The design of your food packaging is a crucial component of your overall brand strategy. Your consumer may encounter several marketing touchpoints before ultimately making a purchase, and consistency in messaging from awareness of your brand through to buying and using your product is key in creating a positive customer experience. Improving your food packaging …

It’s obvious, but worth repeating here: selling pet food is about the human, not the pet. Aligning your pet food packaging design with trends that drive human purchasing behaviors is the key to success in the pet product industry. The Current State of Pet Food Packaging Design Packaging design for pet food has shifted focus …