Stand out from the crowd by showing that your packaging meets the highest sustainability standards.
Consumers across North America are demanding full supply chain transparency from their packaged food. These days, consumers seek an unprecedented amount of information on not just the environmental impacts of a product, but also its packaging. Consumers’ need to be informed presents a challenge for packaged food organizations to be fully transparent at each stage of their supply chain.
After all, the packaging is the most visible aspect of most food products. Even after a product has been consumed, the environmental impact of the packaging can leave a lasting impression of the brand’s overall sustainability efforts. Does your packaging make believable claims of sustainability by being biodegradable, recyclable, or having a third-party certification for such practices? If not, some potential customers may be wary of trusting your brand.
Build Brand Trust Through Transparency
Transparency builds trust, and trust leads to brand loyalty. In fact, according to a study by Label Insight, 94% of consumers are more likely to be loyal to brands that are completely transparent. So, clearly, transparency is a huge factor in purchasing decisions and should be a focus for any packaged food producer looking to differentiate themselves in a crowded marketplace.
To highlight the need for increased transparency, the practice of “greenwashing” has only served to make consumers more suspicious of marketing practices which seem to overstate a product’s environmental friendliness. It isn’t enough anymore to simply make a claim of sustainability—such a claim requires more evidence and verification.
Certifications such as the Sustainable Green Printing Partnership (SGP) and consumer education tools like How2Recycle ® aid in building trust and transparency with consumers, as a third-party validation of an organizations packaging sustainability practices.
How2Recycle helps consumers by providing better recycling information on your packaging and products. In fact 77% of consumers say their impression of a company becomes more positive when they learn the company is a member of How2Recycle!
If you are a How2Recycle member like us, we can print the labels on your packages for free if they meet the structure and application requirements. Our Smart-LAM is already approved for Store Drop-off recycling in the US, this means consumers are able to drop off their packaging at a designated store, where it is instantly diverted from landfill and recycled!
Join Us Among The Sustainable Elite
As an eco-conscious consumer, who would you be more likely to buy from? The company with the sustainability seal of approval, or the one with unsubstantiated claims?
At Emmerson Packaging, we are among fewer than 4% of North American packaging manufacturers to achieve SGP certification—and the first ever in Canada.
It’s our commitment to continually improving our printing process and developing greener products that has earned us a spot among the sustainable elite. It’s that same commitment to sustainable packaging that empowers you to differentiate your products from the rest—using packaging that continually meets and exceeds the public’s ever-increasing standards for environmental sustainability.
Put Food Safety First
The public’s standards have also increased for safety. Product recalls are receiving more attention in the media and heightening consumer scrutiny over safety standards, but these recalls are also costing food producers over $10 million on average. With that reality in mind, you can’t afford to gamble with a packaging provider that places any initiative higher than that of safety.
Choose a Reliable, Sustainable Supply Chain Partner
For over 60 years, we’ve consistently received recognition as an industry leader, positioning ourselves to be a more strategic supply chain partner when it comes to providing safer and more sustainable packaging. We’re also a partner who leads the way in project management services, on-time guaranteed packaging delivery, and the development of flexible packaging solutions.
Talk to a member of our team today and learn more about how you can start increasing brand trust through transparency with safe and environmentally sustainable packaging solutions.
